Introduction
HubSpot (HUBS) produces an "all-in-one" cloud software platform for Customer Relationship Management (CRM) dedicated to marketing, sales, and customer service.

The strengths are:
- Consolidated leadership: Strong positioning in the SMB market with an ecosystem that is difficult for clients to leave.

- AI momentum: Advanced integration of artificial intelligence tools for process automation.

- Growth and expansion: Solid revenue increase and growing penetration into the enterprise market.

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Analysis
Despite never missing an earnings estimate and showing constant revenue growth, the stock is being aggressively sold off due to the "usual" fears that AI will replace all SaaS software.

The chart shows instead that the price was rejected by the $247 resistance, pulling back into the parallel channel.
I have started building my position with a small stake while waiting for further bullish confirmations, primarily a breakout of the channel and moving past the $247 level.

Constantly growing volumes highlight increasing interest in the stock.
Year-to-date POC around the $222 zone.

Updates will follow