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By Gabriel Araujo and Luciana Magalhaes
Brazilian cryptocurrency firm OranjeBTC is scheduled to begin trading on the local stock exchange B3 next week as it tries to challenge the dominance of fintech Meliuz
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, the first listed firm to have a bitcoin treasury strategy in the country.
OranjeBTC’s goal is to attract more local investors, thus expanding its treasury reserve, and teach stockholders about the bitcoin market using their own learning platform, founder and CEO Guilherme Gomes said.